Social Media Marketing Archives - XGATE https://www.xgate.com/portfolio-cat/social-media-marketing/ Best Digital Marketing Agency | CRM Marketing Software | XGATE Tue, 06 Aug 2024 10:11:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.xgate.com/wp-content/uploads/2024/05/cropped-xgate-icon-1-32x32.png Social Media Marketing Archives - XGATE https://www.xgate.com/portfolio-cat/social-media-marketing/ 32 32 ARC Mall Social CRM Marketing Campaign https://www.xgate.com/portfolio/arc-mall-social-crm-marketing-campaign/ Thu, 16 May 2024 10:33:52 +0000 https://www-v3.xgate.com/?post_type=portfolio&p=2868 Project Objective ARC Mall is a shopping centre in Singapore with a varied mix of food and beverage, supermarket, lifestyle, services and retail tenants. The mall launched a social media campaign with the aim to recruit membership and drive foot traffic to generate sales for tenants. Our Solutions To stimulate social media engagements, we developed […]

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ARC Mall Social CRM Marketing Campaign

Project Objective

ARC Mall is a shopping centre in Singapore with a varied mix of food and beverage, supermarket, lifestyle, services and retail tenants. The mall launched a social media campaign with the aim to recruit membership and drive foot traffic to generate sales for tenants.

Our Solutions

  • To stimulate social media engagements, we developed a web app “Spin & Win” whereby fans can take part in a lucky draw to win digital coupons for shopping. The game was played on social media and generated huge awareness through online and referral marketing.
  • At the mall, staff used member portal (iPad) to recruit new members, issue/burn points, redeem rewards etc.
  • Fans playing the game online will receive SMS confirmation with redemption link to use the mobile coupon when they visit the mall.

Results

  • The campaign recruited 1,500 new members
  • Over 40% redemptions for coupons at participating outlets
  • Overall campaign has generated 32% sales for tenants

1500

New Members

+40%

Redemptions

+32%

Sales for Tenants

Category:



Client:

ARC Mall

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]]> Friso MamaClub Loyalty Program https://www.xgate.com/portfolio/friso-mamaclub-loyalty-program/ Thu, 16 May 2024 09:26:56 +0000 https://www-v3.xgate.com/?post_type=portfolio&p=2790 Project Objective Future, as it seeks to lead the industry in technological innovation and sustainable building practices to deliver long-lasting value for its clients. Our Solutions We launched a loyalty program to recruit MamaClub members via website, social media and baby roadshows. As members, mothers received guide & support through the pre-/post-natal stages of their […]

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Friso MamaClub Loyalty Program

Project Objective

Future, as it seeks to lead the industry in technological innovation and sustainable building practices to deliver long-lasting value for its clients.

Our Solutions

  • We launched a loyalty program to recruit MamaClub members via website, social media and baby roadshows. As members, mothers received guide & support through the pre-/post-natal stages of their pregnancy.​
  • We use marketing automation to design journeys and sent out samples, trials and promotional offers to drive sales and upsell at different stages of a baby’s growth.
  • The loyalty program helped built product confidence with TrackEasy (check product source), testimonial and social networking opportunities. And we grew member base through incentivized referral program.

Results

  • Average open rate for eDM was >40%; and >98% SMS delivery rate.
  • 38,000 members targeted with >50% redemption rate for offers.
  • Referral program generated additional 30% members growth

+40%

Average Open Rate for eDM

+98%

SMS Delivery Rate

+30%

Members Growth

Category:




Client:

Friso

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