Retail Clienteling Archives - XGATE https://www.xgate.com/portfolio-cat/retail-clienteling/ Best Digital Marketing Agency | CRM Marketing Software | XGATE Tue, 06 Aug 2024 10:11:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.xgate.com/wp-content/uploads/2024/05/cropped-xgate-icon-1-32x32.png Retail Clienteling Archives - XGATE https://www.xgate.com/portfolio-cat/retail-clienteling/ 32 32 D&G Retail Clienteling Campaign https://www.xgate.com/portfolio/dg-retail-clienteling-campaign/ Fri, 17 May 2024 08:58:04 +0000 https://www-v3.xgate.com/?post_type=portfolio&p=2881 Project Objective D&G is a leading global luxury fashion brand. Following the post-covid economic slowdown, the company embarked on an innovative transformation to elevate their CRM & loyalty marketing in China leveraging WeChat – the most popular app used by over 1 billion mainland consumers. Importantly, the brand wanted to enhance operational efficiency for sales […]

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D&G Retail Clienteling Campaign

Project Objective

D&G is a leading global luxury fashion brand. Following the post-covid economic slowdown, the company embarked on an innovative transformation to elevate their CRM & loyalty marketing in China leveraging WeChat – the most popular app used by over 1 billion mainland consumers.

Importantly, the brand wanted to enhance operational efficiency for sales associates to serve customers more effectively to achieve better customer relations and sales.

Our Solutions

  • Leveraging the WeChat ecosystem, we designed an OMO integrated solution that allowed sales to interact with customers on WeChat and recommend products with links from ecommerce
  • Customers can browse products on ecommerce and enquire about products with retail sales consultant all in the WeChat mini-program
  • We consolidated the online and offline data into BI dashboards so that sales and marketing can view simple insights for customer engagements, sales conversion and KPIs.

Results

  • Over 95% new leads (walk-in customers) generated by retail sales associates
  • Ecommerce generated over 835% increase in clicks traffic
  • Retention rate increased over 40%; and leads converted on ecommerce increased over 13%

+95%

New Leads

+835%

Ecommerce Clicks traffic

+13%

Leads Converted

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Client:

D&G

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]]> Guoco Tower Sweet Treats https://www.xgate.com/portfolio/guoco-tower-sweet-treats/ Thu, 16 May 2024 11:03:09 +0000 https://www-v3.xgate.com/?post_type=portfolio&p=2874 Project Objective Guoco Tower is an office building with food & beverage, restaurants, coffee house, and other retail tenants. The building management launched a digital campaign as a trial to collect profile data of office workers to replace the traditional paper sign up form and printing of vouchers. Our Solutions We launched a digital campaign […]

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Guoco Tower Sweet Treats

Project Objective

Guoco Tower is an office building with food & beverage, restaurants, coffee house, and other retail tenants. The building management launched a digital campaign as a trial to collect profile data of office workers to replace the traditional paper sign up form and printing of vouchers.

Our Solutions

  • We launched a digital campaign with a simple “sweet treats” as reward for workers who signed up
  • We designed a web form to capture profile data and trigger a mobile coupon upon (sweet treats) submission. Member simply use the coupon to redeem at merchant outlets.
  • We have successfully replaced the old method of data collection. The new digital web form achieved better efficiency & accuracy from launch, capture, redeem, and tracking of the entire campaign.

Results

  • Over 800 office workers in Guoco Tower signed for the campaign
  • The campaign has achieved over 65% redemption rate at merchant outlets
  • Successfully replaced the old method of manual data collection – the new digital web form achieved better efficiency & accuracy from launch, capture, redeem, and tracking of the entire campaign.

800

Signed Up for Campaign

+65%

Redemption

100%

Digital Efficiency

Category:




Client:

GUOCO TOWER

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]]> Jebsen CRM & Loyalty Project https://www.xgate.com/portfolio/jebsen-crm-loyalty-project-2/ Thu, 16 May 2024 03:55:00 +0000 https://www-v3.xgate.com/?post_type=portfolio&p=2623 Project Objective Jebsen is a leading distributor for a wide range of lifestyle brands – Dyson, Stadler Form, Beurer, Yaman etc. The company wants to transform its CRM marketing to build customer loyalty; and empower sales associates with clienteling tool to provide personalised in-store experience. Our Solutions We connected data from retail POS, CRM and […]

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Jebsen CRM & Loyalty Project

Project Objective

Jebsen is a leading distributor for a wide range of lifestyle brands – Dyson, Stadler Form, Beurer, Yaman etc. The company wants to transform its CRM marketing to build customer loyalty; and empower sales associates with clienteling tool to provide personalised in-store experience.

Our Solutions

  • We connected data from retail POS, CRM and loyalty systems to create a single customer view whereby marketing can then filter smart segments and target them successfully to achieve business results
  • The integrated data along with business insights are pushed to an in-store portal. Retail staffs used the portal to obtain better customer visibility and service experience.
  • Lastly, we design different lifecycle programs (eg. welcome, birthday, points expiry, service reminder etc) to engage customers and grow their lifetime value.  

Results

  • Over 40% response rate for promotion campaigns & lifecycle programs.
  • Up to 49% increase in membership sign up.
  • Overall sales increased compared to previous year without loyalty program

+40%

Response Rate

+49%

Membership Sign Up

+8%

Lift in Sales vs Target 

Category:




Client:

Jebsen

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