Ecommerce Marketing Archives - XGATE https://www.xgate.com/portfolio-cat/ecommerce-marketing/ Best Digital Marketing Agency | CRM Marketing Software | XGATE Tue, 06 Aug 2024 10:05:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.xgate.com/wp-content/uploads/2024/05/cropped-xgate-icon-1-32x32.png Ecommerce Marketing Archives - XGATE https://www.xgate.com/portfolio-cat/ecommerce-marketing/ 32 32 D&G Retail Clienteling Campaign https://www.xgate.com/portfolio/dg-retail-clienteling-campaign/ Fri, 17 May 2024 08:58:04 +0000 https://www-v3.xgate.com/?post_type=portfolio&p=2881 Project Objective D&G is a leading global luxury fashion brand. Following the post-covid economic slowdown, the company embarked on an innovative transformation to elevate their CRM & loyalty marketing in China leveraging WeChat – the most popular app used by over 1 billion mainland consumers. Importantly, the brand wanted to enhance operational efficiency for sales […]

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D&G Retail Clienteling Campaign

Project Objective

D&G is a leading global luxury fashion brand. Following the post-covid economic slowdown, the company embarked on an innovative transformation to elevate their CRM & loyalty marketing in China leveraging WeChat – the most popular app used by over 1 billion mainland consumers.

Importantly, the brand wanted to enhance operational efficiency for sales associates to serve customers more effectively to achieve better customer relations and sales.

Our Solutions

  • Leveraging the WeChat ecosystem, we designed an OMO integrated solution that allowed sales to interact with customers on WeChat and recommend products with links from ecommerce
  • Customers can browse products on ecommerce and enquire about products with retail sales consultant all in the WeChat mini-program
  • We consolidated the online and offline data into BI dashboards so that sales and marketing can view simple insights for customer engagements, sales conversion and KPIs.

Results

  • Over 95% new leads (walk-in customers) generated by retail sales associates
  • Ecommerce generated over 835% increase in clicks traffic
  • Retention rate increased over 40%; and leads converted on ecommerce increased over 13%

+95%

New Leads

+835%

Ecommerce Clicks traffic

+13%

Leads Converted

Category:




Client:

D&G

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]]> YEEZY Boost Loyalty Campaign https://www.xgate.com/portfolio/yeezy-boost-loyalty-campaign/ Fri, 17 May 2024 06:55:59 +0000 https://www-v3.xgate.com/?post_type=portfolio&p=2864 Project Objective Yeezy Boost was in high demand and Adidas wanted to create a brand experience that was engaging, innovative and rewarding for the youth market. Meanwhile, the high online traffic for pre-orders required systems that can coped with every new Yeezy Boost release and maintain smooth online experience. Our Solutions We launched a series […]

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YEEZY Boost Loyalty Campaign

Project Objective

Yeezy Boost was in high demand and Adidas wanted to create a brand experience that was engaging, innovative and rewarding for the youth market. Meanwhile, the high online traffic for pre-orders required systems that can coped with every new Yeezy Boost release and maintain smooth online experience.

Our Solutions

  • We launched a series of limited edition Yeezy sports shoes and make them exclusive to adiCLUB members.
  • We scale up online system capacity to register members and handle high traffic of concurrent users logged in to pre-order the shoes.
  • Using marketing automation integrated with the loyalty platform, we design workflow to pre-qualify members, assign pick-up stores for purchase and auto release balance stocks for registered members on waiting list.

Results

  • Over 340,000 responded to pre-order campaign.
  • Over 90% stocks were sold within First day.
  • Campaign generated 50% growth in new membership

340k

Responded

90%

Sold on First Day

+50%

Growth in Members

Category:




Client:

Adidas

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]]> Timberland Loyalty & Online Ordering Campaign  https://www.xgate.com/portfolio/timberland-loyalty-online-ordering-campaign/ Thu, 16 May 2024 11:03:47 +0000 https://www-v3.xgate.com/?post_type=portfolio&p=2879 Project Objective Timberland wanted to extend the offline retail to online by creating a seamless loyalty experience for its members. The campaign aim to showcase new collections for members to pre-order and enjoy additional gifts & rewards for their purchase. Our Solutions To ensure the online ordering platform can distinguish members at login, we added […]

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Timberland Loyalty & Online Ordering Campaign 

Project Objective

Timberland wanted to extend the offline retail to online by creating a seamless loyalty experience for its members. The campaign aim to showcase new collections for members to pre-order and enjoy additional gifts & rewards for their purchase.

Our Solutions

  • To ensure the online ordering platform can distinguish members at login, we added SMS verification to authenticate members. Once verified, each member can see their member tier, discount offer for the tier and selected rewards

    After browsing, product & gift selection, at checkout, members select the options for home delivery or pick-up at selected store.
  • Retail store instantly received alert notification of orders, packed items and WhatsApp customers to arrange payment or schedule a pick-up date

Results

  • Over 10,000 members responded to the pre-order campaign via email & SMS marketing
  • Campaign achieve 47% lift in sales vs target
  • Retail stores on average experienced 17% lift in sales

10k+

Responded

47%

Lift in Sales vs Target

17%

Lift in Sales

Category:




Client:

Timberland

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