CRM & Loyalty Archives - XGATE https://www.xgate.com/portfolio-cat/crm-loyalty/ Best Digital Marketing Agency | CRM Marketing Software | XGATE Tue, 06 Aug 2024 10:11:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.xgate.com/wp-content/uploads/2024/05/cropped-xgate-icon-1-32x32.png CRM & Loyalty Archives - XGATE https://www.xgate.com/portfolio-cat/crm-loyalty/ 32 32 D&G Retail Clienteling Campaign https://www.xgate.com/portfolio/dg-retail-clienteling-campaign/ Fri, 17 May 2024 08:58:04 +0000 https://www-v3.xgate.com/?post_type=portfolio&p=2881 Project Objective D&G is a leading global luxury fashion brand. Following the post-covid economic slowdown, the company embarked on an innovative transformation to elevate their CRM & loyalty marketing in China leveraging WeChat – the most popular app used by over 1 billion mainland consumers. Importantly, the brand wanted to enhance operational efficiency for sales […]

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D&G Retail Clienteling Campaign

Project Objective

D&G is a leading global luxury fashion brand. Following the post-covid economic slowdown, the company embarked on an innovative transformation to elevate their CRM & loyalty marketing in China leveraging WeChat – the most popular app used by over 1 billion mainland consumers.

Importantly, the brand wanted to enhance operational efficiency for sales associates to serve customers more effectively to achieve better customer relations and sales.

Our Solutions

  • Leveraging the WeChat ecosystem, we designed an OMO integrated solution that allowed sales to interact with customers on WeChat and recommend products with links from ecommerce
  • Customers can browse products on ecommerce and enquire about products with retail sales consultant all in the WeChat mini-program
  • We consolidated the online and offline data into BI dashboards so that sales and marketing can view simple insights for customer engagements, sales conversion and KPIs.

Results

  • Over 95% new leads (walk-in customers) generated by retail sales associates
  • Ecommerce generated over 835% increase in clicks traffic
  • Retention rate increased over 40%; and leads converted on ecommerce increased over 13%

+95%

New Leads

+835%

Ecommerce Clicks traffic

+13%

Leads Converted

Category:




Client:

D&G

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]]> Prive CRM & Loyalty Marketing https://www.xgate.com/portfolio/prive-crm-loyalty-marketing/ Fri, 17 May 2024 08:02:55 +0000 https://www-v3.xgate.com/?post_type=portfolio&p=2866 Project Objective The Privé Group offers a list of multi-concept dining experiences in Singapore. The brand launched a CRM & loyalty membership program to build customer loyalty and generate repeat dining across their restaurants. ​ Our Solutions We designed a comprehensive loyalty scheme and integrated data across systems to sync loyalty points with restaurant POS […]

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Prive CRM & Loyalty Marketing

Project Objective

The Privé Group offers a list of multi-concept dining experiences in Singapore. The brand launched a CRM & loyalty membership program to build customer loyalty and generate repeat dining across their restaurants. ​

Our Solutions

  • We designed a comprehensive loyalty scheme and integrated data across systems to sync loyalty points with restaurant POS
  • We developed an in-store portal using iPad to manage member sign up, issue/redeem points, view dining history etc.
  • Working closely with the brand, we designed & launched several CRM automation programs based on CUSTOMER LIFECYCLE – Welcome, Birthday, Points Balance & Expiry Reminder, VIP promotions etc.
  • All the data were consolidated to generate BI & analysis report. Marketers used the reports to enhance CRM program and track against KPIs / business results.

Results

  • Over 40% increase in new membership recruitment campaign
  • Member database grew by 68% compared to previous year
  • Sales grew 4% year-on-year despite tough economic times.

+40%

New Members

+68%

Increased in Database

+4%

YoY Sales Growth

Category:


Client:

Prive

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]]> YEEZY Boost Loyalty Campaign https://www.xgate.com/portfolio/yeezy-boost-loyalty-campaign/ Fri, 17 May 2024 06:55:59 +0000 https://www-v3.xgate.com/?post_type=portfolio&p=2864 Project Objective Yeezy Boost was in high demand and Adidas wanted to create a brand experience that was engaging, innovative and rewarding for the youth market. Meanwhile, the high online traffic for pre-orders required systems that can coped with every new Yeezy Boost release and maintain smooth online experience. Our Solutions We launched a series […]

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YEEZY Boost Loyalty Campaign

Project Objective

Yeezy Boost was in high demand and Adidas wanted to create a brand experience that was engaging, innovative and rewarding for the youth market. Meanwhile, the high online traffic for pre-orders required systems that can coped with every new Yeezy Boost release and maintain smooth online experience.

Our Solutions

  • We launched a series of limited edition Yeezy sports shoes and make them exclusive to adiCLUB members.
  • We scale up online system capacity to register members and handle high traffic of concurrent users logged in to pre-order the shoes.
  • Using marketing automation integrated with the loyalty platform, we design workflow to pre-qualify members, assign pick-up stores for purchase and auto release balance stocks for registered members on waiting list.

Results

  • Over 340,000 responded to pre-order campaign.
  • Over 90% stocks were sold within First day.
  • Campaign generated 50% growth in new membership

340k

Responded

90%

Sold on First Day

+50%

Growth in Members

Category:




Client:

Adidas

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]]> Timberland Loyalty & Online Ordering Campaign  https://www.xgate.com/portfolio/timberland-loyalty-online-ordering-campaign/ Thu, 16 May 2024 11:03:47 +0000 https://www-v3.xgate.com/?post_type=portfolio&p=2879 Project Objective Timberland wanted to extend the offline retail to online by creating a seamless loyalty experience for its members. The campaign aim to showcase new collections for members to pre-order and enjoy additional gifts & rewards for their purchase. Our Solutions To ensure the online ordering platform can distinguish members at login, we added […]

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Timberland Loyalty & Online Ordering Campaign 

Project Objective

Timberland wanted to extend the offline retail to online by creating a seamless loyalty experience for its members. The campaign aim to showcase new collections for members to pre-order and enjoy additional gifts & rewards for their purchase.

Our Solutions

  • To ensure the online ordering platform can distinguish members at login, we added SMS verification to authenticate members. Once verified, each member can see their member tier, discount offer for the tier and selected rewards

    After browsing, product & gift selection, at checkout, members select the options for home delivery or pick-up at selected store.
  • Retail store instantly received alert notification of orders, packed items and WhatsApp customers to arrange payment or schedule a pick-up date

Results

  • Over 10,000 members responded to the pre-order campaign via email & SMS marketing
  • Campaign achieve 47% lift in sales vs target
  • Retail stores on average experienced 17% lift in sales

10k+

Responded

47%

Lift in Sales vs Target

17%

Lift in Sales

Category:




Client:

Timberland

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]]> Guoco Tower Sweet Treats https://www.xgate.com/portfolio/guoco-tower-sweet-treats/ Thu, 16 May 2024 11:03:09 +0000 https://www-v3.xgate.com/?post_type=portfolio&p=2874 Project Objective Guoco Tower is an office building with food & beverage, restaurants, coffee house, and other retail tenants. The building management launched a digital campaign as a trial to collect profile data of office workers to replace the traditional paper sign up form and printing of vouchers. Our Solutions We launched a digital campaign […]

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Guoco Tower Sweet Treats

Project Objective

Guoco Tower is an office building with food & beverage, restaurants, coffee house, and other retail tenants. The building management launched a digital campaign as a trial to collect profile data of office workers to replace the traditional paper sign up form and printing of vouchers.

Our Solutions

  • We launched a digital campaign with a simple “sweet treats” as reward for workers who signed up
  • We designed a web form to capture profile data and trigger a mobile coupon upon (sweet treats) submission. Member simply use the coupon to redeem at merchant outlets.
  • We have successfully replaced the old method of data collection. The new digital web form achieved better efficiency & accuracy from launch, capture, redeem, and tracking of the entire campaign.

Results

  • Over 800 office workers in Guoco Tower signed for the campaign
  • The campaign has achieved over 65% redemption rate at merchant outlets
  • Successfully replaced the old method of manual data collection – the new digital web form achieved better efficiency & accuracy from launch, capture, redeem, and tracking of the entire campaign.

800

Signed Up for Campaign

+65%

Redemption

100%

Digital Efficiency

Category:




Client:

GUOCO TOWER

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]]> ARC Mall Social CRM Marketing Campaign https://www.xgate.com/portfolio/arc-mall-social-crm-marketing-campaign/ Thu, 16 May 2024 10:33:52 +0000 https://www-v3.xgate.com/?post_type=portfolio&p=2868 Project Objective ARC Mall is a shopping centre in Singapore with a varied mix of food and beverage, supermarket, lifestyle, services and retail tenants. The mall launched a social media campaign with the aim to recruit membership and drive foot traffic to generate sales for tenants. Our Solutions To stimulate social media engagements, we developed […]

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ARC Mall Social CRM Marketing Campaign

Project Objective

ARC Mall is a shopping centre in Singapore with a varied mix of food and beverage, supermarket, lifestyle, services and retail tenants. The mall launched a social media campaign with the aim to recruit membership and drive foot traffic to generate sales for tenants.

Our Solutions

  • To stimulate social media engagements, we developed a web app “Spin & Win” whereby fans can take part in a lucky draw to win digital coupons for shopping. The game was played on social media and generated huge awareness through online and referral marketing.
  • At the mall, staff used member portal (iPad) to recruit new members, issue/burn points, redeem rewards etc.
  • Fans playing the game online will receive SMS confirmation with redemption link to use the mobile coupon when they visit the mall.

Results

  • The campaign recruited 1,500 new members
  • Over 40% redemptions for coupons at participating outlets
  • Overall campaign has generated 32% sales for tenants

1500

New Members

+40%

Redemptions

+32%

Sales for Tenants

Category:



Client:

ARC Mall

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]]> Friso MamaClub Loyalty Program https://www.xgate.com/portfolio/friso-mamaclub-loyalty-program/ Thu, 16 May 2024 09:26:56 +0000 https://www-v3.xgate.com/?post_type=portfolio&p=2790 Project Objective Future, as it seeks to lead the industry in technological innovation and sustainable building practices to deliver long-lasting value for its clients. Our Solutions We launched a loyalty program to recruit MamaClub members via website, social media and baby roadshows. As members, mothers received guide & support through the pre-/post-natal stages of their […]

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Friso MamaClub Loyalty Program

Project Objective

Future, as it seeks to lead the industry in technological innovation and sustainable building practices to deliver long-lasting value for its clients.

Our Solutions

  • We launched a loyalty program to recruit MamaClub members via website, social media and baby roadshows. As members, mothers received guide & support through the pre-/post-natal stages of their pregnancy.​
  • We use marketing automation to design journeys and sent out samples, trials and promotional offers to drive sales and upsell at different stages of a baby’s growth.
  • The loyalty program helped built product confidence with TrackEasy (check product source), testimonial and social networking opportunities. And we grew member base through incentivized referral program.

Results

  • Average open rate for eDM was >40%; and >98% SMS delivery rate.
  • 38,000 members targeted with >50% redemption rate for offers.
  • Referral program generated additional 30% members growth

+40%

Average Open Rate for eDM

+98%

SMS Delivery Rate

+30%

Members Growth

Category:




Client:

Friso

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]]> Jebsen CRM & Loyalty Project https://www.xgate.com/portfolio/jebsen-crm-loyalty-project-2/ Thu, 16 May 2024 03:55:00 +0000 https://www-v3.xgate.com/?post_type=portfolio&p=2623 Project Objective Jebsen is a leading distributor for a wide range of lifestyle brands – Dyson, Stadler Form, Beurer, Yaman etc. The company wants to transform its CRM marketing to build customer loyalty; and empower sales associates with clienteling tool to provide personalised in-store experience. Our Solutions We connected data from retail POS, CRM and […]

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Jebsen CRM & Loyalty Project

Project Objective

Jebsen is a leading distributor for a wide range of lifestyle brands – Dyson, Stadler Form, Beurer, Yaman etc. The company wants to transform its CRM marketing to build customer loyalty; and empower sales associates with clienteling tool to provide personalised in-store experience.

Our Solutions

  • We connected data from retail POS, CRM and loyalty systems to create a single customer view whereby marketing can then filter smart segments and target them successfully to achieve business results
  • The integrated data along with business insights are pushed to an in-store portal. Retail staffs used the portal to obtain better customer visibility and service experience.
  • Lastly, we design different lifecycle programs (eg. welcome, birthday, points expiry, service reminder etc) to engage customers and grow their lifetime value.  

Results

  • Over 40% response rate for promotion campaigns & lifecycle programs.
  • Up to 49% increase in membership sign up.
  • Overall sales increased compared to previous year without loyalty program

+40%

Response Rate

+49%

Membership Sign Up

+8%

Lift in Sales vs Target 

Category:




Client:

Jebsen

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